Tractors and Farm Equipment Ltd (TAFE) has announced the launch of JFarm Services in Telangana, a CSR initiative that sought to increase access to farm mechanisation solutions, through rental of tractors and modern farm equipment, for small and marginal farmers.

Besides improving the access, The programme would also provide localised weather forecast, latest mandi prices, agri-news alerts and advisory, thus enhancing productivity and income.

TAFE, which is the country’s second largest tractor manufacturer, said this in a release on Monday announcing the launch of the initiative in partnership with the State government. Chief Secretary S.K. Joshi launched JFarm Services in the State in the presence of Principal Secretary (Agriculture) C.Parthasarathi and Agriculture Commissioner Rahul Bojja (IAS).

JFarm Services facilitates the hiring of tractors and modern farm machinery to farmers free of cost through its Farmer-to-Farmer (F2F) rental platform and will be available across all 31 districts in the State. TAFE will collaborate with the agricultural development officers of the Telangana government to ensure wide outreach and successful roll-out of the platform.

The company also unveiled the JFarm Services App that will connect tractor owners and Custom Hiring Centres (CHCs) operated by tractors and equipment owners directly to farmers seeking farm mechanisation solutions. Farmers can hire tractors and equipment via the JFarm Services Android app or on toll-free helpline 1800-4-200-100/1800-208-4242.