Robo Adviser Wealthfront Makes Automated Financial Planning Free

Startups face heightened competition from more established financial services companies

Robo advisory firm Wealthfront Corp. is making its automated financial planning free to anyone who downloads the company’s app.

The Redwood City, Calif.,-based company had provided its financial planning service to clients who opened an account and paid the firm 0.25% annually to select their investments and manage their assets.

Tuesday’s...