Published on : Saturday, December 1, 2018
Mr Balala selected top hoteliers to assist with the development of tourism growth and marketing strategy for a sector that went through a series of terrorism attacks that had discouraged foreign visitors a few years back.
The hoteliers will feed the Kenya Tourist Board (KTB) with new changes in the tourism sector of Kenya to assist in promoting the country as business and leisure travel destinations.
Among the executives selected for the coast working group are Mohammed Hersi (Pollmans Tours & Travels), Bobby Kamani (Diani Reef), Rakhee Kantaria (Leisure Lodge), Sheema Merali (Neptune Hotels), Alnoor Kanji (English Point Marina) and Hasnain Noorani (Pride Inn).
Their addition in the marketing of Kenya emphasizes a change from the earlier strategy that divorced the industry captains from KTB work.
Kenya introduced a tourism blueprint hinged on four pillars, including product development, beach strategy, infrastructure and marketing.
“The CS met the players from the coast to share views and growth plans around the beach strategy,” said the ministry’s spokesperson.
Kenya gets over a million visitors every year from countries like China, Germany, France and Britain who are drawn by big game safaris and sandy white beaches, especially in Diani.
Tags: kenya tourism, Najib Balala