German
football league
Bundesliga has signed a long-term partnership with IMG Reliance that will see the Bundesliga and its clubs work towards the growth of Indian football through a series of activities in collaboration with multiple Indian stakeholders.
The partnership will conduct a host of football development projects throughout the year, including leveraging Germany’s youth development system to launch grassroots activities in multiple states with the vision of elevating Indian football.
“Both the Bundesliga and IMG Reliance will work in conjunction to conceptualise and execute a joint long-term strategy across all levels throughout
India,” said
Robert Klein, CEO of Bundesliga International.
While Bundesliga’s popularity in India has seen a rise over the years, the league will create deeper engagement with Indian consumers by organising visits from German football legends and current football stars, exhibition matches against German teams, match screenings, and fan parks, so as to provide fans in India with unique opportunities to experience the Bundesliga.
The Bundesliga will also work towards extending Indo-German cooperation in the field of football by creating platforms and opportunities for Bundesliga clubs to explore technical and commercial partnerships in India. All its activities will be promoted by IMG Reliance. “It is an exciting opportunity for us to work with a football league that has a long-term vision for what it wants to achieve and has the strength of conviction to back this desire with the required investments,” said Srinivvaasan Gopalkrishnan of IMG Reliance.
The Bundesliga is ranked second highest earning football league globally with annual revenues in excess of $4.5 billion, and has the highest average stadium attendance worldwide at 44,000 footfalls per game.