Payless Opens Fake Luxury Store\, Tricks People Into Buying $600 Shoes

Payless Opens Fake Luxury Store, Tricks People Into Buying $600 Shoes

Payless ShoeSource is a discount shoe retailer hoping to shake things up through an elaborate - and expensive - advertising prank to attract new customers and change the perception that the company just sells cheap, unfashionable shoes.

World | (c) 2018 The Washington Post | | Updated: December 01, 2018 07:23 IST
Payless Opens Fake Luxury Store, Tricks People Into Buying $600 Shoes

Payless set up a private launch party for a new brand of luxury shoes, Palessi. (Washington Post)


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