Facebook Inc. will exempt paid posts promoting news articles from its political ad archive, ending a practice that rankled publishers who chafed at seeing their journalism classified as if it were paid partisan advocacy, the company said Thursday.
Rob Leathern, Facebook’s director of product management, said in a post that the decision to classify ads promoting news articles in Facebook’s political ad archive was “problematic for a number of news organizations,” adding that the new policy is aimed at supporting journalism.
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