Global Automotive Multimedia Touchpad Market 2018-2022
16:10 ET
NEW YORK, Nov. 26, 2018 /PRNewswire/ --109 pages, November 2018
About this market
The global automotive market is observing an increase in proliferation of infotainment systems following the introduction of touchscreen interfaces. Touchscreens are easy to operate and are familiar to customers from their deployment in smartphones. These factors have made touchscreens important for the success of infotainment systems in modern vehicles. However, with the center consoles of vehicles becoming more complex, floating touchscreen displays have aroused significant interest in automotive industry stakeholders. The need to bring the display closer to the driver's sight is enhancing the use of floating touchscreens. Thus, increasing preference of touchpad as viable input source for infotainment system will drive the automotive multimedia touchpad market growth.
Read the full report: https://www.reportlinker.com/p05628464
Market Overview
Development of touchpad steering wheel to eliminate traditional switches and buttons
These days, steering wheels of vehicles come with several switches and buttons to control a range of gadgets from ratio to navigation systems. The principal aim was to mitigate driver distraction as also to make it easy to operate a vehicle's features while driving. Developments achieved at curbing driver distraction has ushered in the touchpad that controls infotainment systems from the panel located near the driver.
High cost associated with multimedia touchpad
The high cost of touchpad-based multimedia systems is a major challenge for the market as automotive manufacturers struggle to keep product prices low. Automotive manufacturers need to either keep their profit margins low or pass the cost burden onto consumers. But the market is price-sensitive, with customers looking for products that offer maximum value for money.
For the detailed list of factors that will drive and challenge the growth of the automotive multimedia touchpad market during the 2018-2022, view our report.
Competitive Landscape
The market appears to be fragmented and with the presence of several companies including Synaptics and Visteon the competitive environment is quite intense. Factors such as preference of touchpad as viable input source for infotainment system, will provide considerable growth opportunities to automotive multimedia touchpad manufactures. Continental, Preh, Panasonic, Robert Bosch, Synaptics, and Visteon are some of the major companies covered in this report.
Read the full report: https://www.reportlinker.com/p05628464
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