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Published on : Friday, November 23, 2018
By using Niantic’s real-world videogames, the company will create a series of unique campaigns for encouraging exploration and building awareness of destinations around the world.
Anne Beuttenmüller, the Head of Marketing EMEA said in a statement, “Our goal at Niantic is to create interactive games that encourage exercise, social interaction, and exploration, giving players the opportunity to play together in the real world and discover the incredible history hidden right in their own neighborhoods. We’re looking forward to creating brand new adventures for our players in collaboration with UNWTO to increase awareness around their mission of responsible tourism.”
This is all part of UNWTO’s Travel.Enjoy.Respect campaign which is aimed towards sustainable tourism. Niantic and the UNWTO will work together to combine tourism and AT technology through a series of targeted activations.