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Published on : Friday, November 23, 2018
Visitors to Hong Kong will find out some of the stunning nature trails of Hong Kong through the contrasting lenses of National Geographic photographers and trail experts as part of HKTB’s campaign: “One Place, Two Perspectives.”
This ground-breaking partnership celebrates one of the greatest secrets of Hong Kong: its eye-catching natural beauty. Three-quarters of the landmass of Hong Kong is actually countryside, and the huge network of hiking trails is easily available from any corner of the city. The Great Outdoors campaign highlights the imagery of city views with green mountains; conventional villages with natural flora and fauna, and gorgeous landscapes with dramatic seascapes, presenting Hong Kong as a jaw-dropping, breathtaking visual dichotomy.
“We are delighted to be working with a powerful brand like National Geographic, which has a huge number of followers, who enjoy traveling and adventures,” says Anthony Lau, Executive Director of the HKTB. “In this fresh attempt to showcase Hong Kong’s natural beauty through stunning photography and inspiring stories by some of the world’s top photographers, we hope to encourage visitors to discover another side of cosmopolitan Hong Kong during the hiking season from November to March.”
Tags: Hong Kong Tourism Board