NSW regional conferencing strategy driving more visitors to rural regions

Published on : Wednesday, November 21, 2018

 

The government had invested around $1 million, securing more than 60 business events for rural and regional NSW Since the inception of the strategy in August 2017.

 

“We’ve welcomed almost 17,000 delegates for these events to communities like Armidale, Bathurst, Broken Hill, Bungendore, Cowra, Dorrigo, Dubbo and more,” Marshall said.

 

“These conferences run anywhere from two days to a week so they’re a smart way to drive business visitors to rural and regional destinations and fill up hotels.

 

“That means more dollars being spent in local communities, people eating out at restaurants, keeping local people in local jobs and driving the local economy.

 

“Our investment in this sector is so important because we know that overnight business visitors spend, on average, $237 per night in NSW – nearly double those of overnight leisure visitors. They are also more likely to return for a future holiday with family or friends.”

 


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