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Published on : Wednesday, November 21, 2018
Organized by the UNWTO and the Ministry of Tourism of Bulgaria, the congress explored the role of national and regional public bodies in increasing historic routes, particularly across nations. It had an assembling of Ministers from four continents, as well as public and private experts representing iconic cultural tourism routes including Route 66, the Way of Saint James (Camino de Santiago), the Phoenicians’ Route and the Silk Road.
To quote the UNWTO Deputy Secretary-General Jaime Cabal opening the event, “Historic routes can play a major role in revealing the unique history, culture and natural assets of territories along them, becoming a powerful promotional tool and a unique instrument to increase tourism competitiveness for many destinations.”
Nikolina Angelkova, the Minister of Tourism of Bulgaria said, “Cultural tourism can play a key role in turning Bulgaria into an all-year-round tourism destination. We are considering creating an ancient civilizations’ route incorporating UNESCO monuments, which would better acknowledge and promote the Balkan region as a tourism destination.”