Market research firm YouGov’s Influencer Index 2018 reveals that 76-year-old Amitabh Bachchan is the most influential celebrity in the country today.

The study, which includes responses from 1,948 respondents, gives the pecking order of Bollywood and Indian sports celebrities in terms of influence over audiences.

• The overall influencer index is an average of awareness, likability, trust and individual sector influence score.

• Padukone also dominates the fashion, apparel and accessories space.

• Bachchan is the first choice of corporates, govt organisations, awareness campaigns, and tourism bodies. He was voted the top public figure whose political opinion people are most likely to pay attention to.