Published on : Friday, November 16, 2018
Daudi Migereko, chairperson Uganda Tourism Board, a government agency entrusted with the promotion of tourism, informed the Xinhua News Agency by telephone on Monday that the government is all set to hire international public relations firm to market Uganda in China.
Migereko explained that they had chosen to put in added efforts in marketing in China because it is one of the key sources of tourists in the world.
“The Chinese tour in big numbers and spend more time whenever they visit compared to tourists from other countries. The more time they spend, the more money our country will earn from them,” Migereko said.
Also he said that Uganda’s choice to aim on China was informed by the emerging economy of the Asian country as well as its special interest in Africa.
“The Chinese have toured all the other continents in the world and now they have special interest in Africa. They come as tourists but also as investors. So we need to up our game and ensure that we market Uganda as a special country within Africa where they can come and enjoy their holidays,” Migereko explained.
The public relations firm is anticipated to act as a go-between with tour operators in China, airlines and other companies to endorse Uganda’s tourism potential.
Migereko stated that by now Uganda’s embassy in China and its consulate in Guangzhou, South China’s Guangdong Province, are doing some work to market the country.