The global social media analytics market is predicted to grow at a CAGR of 30 per cent through 2021.
Chennai:
The SaaS major has also doubled down on AI in its Customer Service Management Solution, Zoho Desk, which is witnessing an exponential growth. Zoho Desk has added a variety of enterprise-focused features along with a new developer platform, while witnessing 150% growth in new business over the last year.
Rajendran Dandapani (Business Solutions Evangelist of Zoho Corp) tells us, “We are focussing on non-US foreign markets. We have a small office in Singapore, Dubai and Amsterdam now, where we test the market by employing local talent. One of the questions faced while making big deals is – where the company’s data centre is located – the other query is who’s the local point of contact?”
With regard to the local expansion Dandapani says, “We have been lucky to acquire 45 acres of land contiguously and work is proceeding in full speed. We are a 7,000-member strong team, of which 6,500 are in the Guduvanchery office. The long-term plan is to double that headcount. We are also investing heavily in our Tenkasi and Renigunta facilities, that’s where our expansions will be.”
The company is also keenly focussed on emerging technologies such as blockchain to power its growth in the next few years.
Talking about the potential of this technology, Dandapani says, “It’s still nascent as a technology. Even the internet was born as a result of decentralisation of technology. Blockchain is the second wave of that movement and there are great implications when you consider aspects of record and data management.”
He goes on to add, “How it might help in an enterprise scenario is says, for instance, adding layers such as systems to enable whistle-blowing or report sexual harassment.”
Zoho Corp intends to make the most of this opportunity, by employing richer analytics within its social media marketing platform Zoho Social and training its focus on tighter integration with Facebook. A top official gets talking on hot technologies and Zoho’s role going forward.
On Wednesday, the company unveiled a slew of major updates to its existing portfolio of products –chief among them being the next generation Zoho CRM Plus, its all-in-one customer experience platform that integrates Sales, Marketing, Customer Support, and Operations to work as a unified unit. The suite is aided by Zia, the company’s proprietary AI-powered assistant, and the enhanced Zoho Analytics, its business intelligence and reporting platform.
The SaaS major has also doubled down on AI in its Customer Service Management Solution, Zoho Desk, which is witnessing an exponential growth. Zoho Desk has added a variety of enterprise-focused features along with a new developer platform, while witnessing 150% growth in new business over the last year.
Rajendran Dandapani (Business Solutions Evangelist of Zoho Corp) tells us, “We are focussing on non-US foreign markets. We have a small office in Singapore, Dubai and Amsterdam now, where we test the market by employing local talent. One of the questions faced while making big deals is – where the company’s data centre is located – the other query is who’s the local point of contact?”
With regard to the local expansion Dandapani says, “We have been lucky to acquire 45 acres of land contiguously and work is proceeding in full speed. We are a 7,000-member strong team, of which 6,500 are in the Guduvanchery office. The long-term plan is to double that headcount. We are also investing heavily in our Tenkasi and Renigunta facilities, that’s where our expansions will be.”
The company is also keenly focussed on emerging technologies such as blockchain to power its growth in the next few years.
Talking about the potential of this technology, Dandapani says, “It’s still nascent as a technology. Even the internet was born as a result of decentralisation of technology. Blockchain is the second wave of that movement and there are great implications when you consider aspects of record and data management.”
He goes on to add, “How it might help in an enterprise scenario is says, for instance, adding layers such as systems to enable whistle-blowing or report sexual harassment.”