DUBLIN, Nov 15, 2018 /PRNewswire/ --

The "Global Mobile Value-added Services (VAS) Market 2018-2022" report has been added to ResearchAndMarkets.com's offering.

The global mobile value-added services (VAS) market will register a CAGR of almost 14% by 2022.

The growing demand for non-linear media consumption is identified as one of the key trends that will gain traction in the global mobile value-added services (VAS) market for the next four years. The increased adoption of smartphones and faster internet connectivity has resulted in a high demand for non-linear media consumption.

According to the report, one driver influencing this market is the rapid increase in smartphone penetration. One trend affecting this market is the increasing popularity of AR in location-based games. Further, the report states that one challenge affecting this market is the constraints in content monetization.

Market Overview

Digitization of key industries

The digitization of key industries such as the transport show the importance of mobile-based services such as Uber and Ola. These services offer transportation through mobile location-based services (LBS) applications. The popularity of such mobile-based cab applications will have a positive impact on the market.

Irrational revenue share across value chain

The emerging markets such as China and India are large consumers of mobile VAS. VAS content developers generated 10-20% of revenue in emerging countries in comparison to 70-80% in developed markets such as the US and Japan and Western Europe.

For the detailed list of factors that will drive and challenge the growth of the global mobile value-added services (VAS) market during the 2018-2022, view the full report.

Competitive Landscape

The market appears to be fragmented and with the presence of several companies and the competitive environment is quite intense. Factors such as the growing demand for non-linear media consumption and digitization of key industries will provide considerable growth opportunities to mobile value-added services (VAS) manufactures. Alphabet, America Movil, Apple, Reliance Industries, and Vodafone are some of the major companies covered in this report.

Key Topics Covered:

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: MARKET LANDSCAPE

• Market ecosystem
• Market characteristics
• Market segmentation analysis

PART 05: MARKET SIZING

• Market definition
• Market sizing 2017
• Market size and forecast 2017-2022

PART 06: FIVE FORCES ANALYSIS

• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

PART 07: MARKET SEGMENTATION BY PRODUCT

• Segmentation by product
• Comparison by product
• Mobile advertising - Market size and forecast 2017-2022
• Mobile games - Market size and forecast 2017-2022
• Mobile music and video streaming - Market size and forecast 2017-2022
• Mobile money and m-commerce - Market size and forecast 2017-2022
• Mobile publications - Market size and forecast 2017-2022
• Market opportunity by product

PART 08: CUSTOMER LANDSCAPE

PART 09: REGIONAL LANDSCAPE

• Geographical segmentation
• Regional comparison
• APAC - Market size and forecast 2017-2022
• Americas - Market size and forecast 2017-2022
• EMEA - Market size and forecast 2017-2022
• Key leading countries
• Market opportunity

PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES

• Market drivers
• Market challenges

PART 12: MARKET TRENDS

PART 13: VENDOR LANDSCAPE

• Overview
• Landscape disruption
• Competitive landscape

PART 14: VENDOR ANALYSIS

• Vendors covered
• Vendor classification
• Market positioning of vendors
• Alphabet
• America Movil
• Apple
• Reliance Industries
• Vodafone

For more information about this report visit https://www.researchandmarkets.com/research/lnrpd4/global_mobile?w=5

Did you know that we also offer Custom Research? Visit our Custom Research page to learn more and schedule a meeting with our Custom Research Manager.

Media Contact:

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com   

For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

SOURCE Research and Markets

Related Links

http://www.researchandmarkets.com