Kolkata Knight Riders has announced the appointment of Kaustubh Jha as head of marketing. Jha moves from ESPN where he was leading brand and content marketing for Cricinfo and ESPN.in.
Venky Mysore, CEO and MD, KKR, said, “We are delighted to have Kaustubh on board to lead the marketing and fan building initiatives of the Knight Rider brand, which is not only the leading brand in IPL but through our presence in CPL and other initiatives around the world has genuinely become a global brand.”
Prior to joining ESPN, Jha was with MTV.