
New Delhi: Yash Raj Films’ action adventure Thugs of Hindostan crashed out on the first weekday post the festive Diwali weekend, making Rs 5 crore on Monday and Rs 4.25 crore on Tuesday, a 70% drop from Sunday and an 82% drop as compared to Friday.
Trade website Box Office India said the film has made Rs 127 crore in net box office collections across the country so far and should close the week at Rs 134 crore. It is unlikely that it will sustain post that even though there are no major movie releases till the end of November when Rajinikanth’s high-budget science fiction flick 2.0 hits screens.
#Race3 [#Eid] and #ThugsOfHindostan [#Diwali]... Proves, yet again, if the content is weak, even festivals can"t salvage the film... Conversely, #Baahubali2, #SKTKS, #Raazi, #Sanju and #Stree were *non-holiday* releases... Eventually, it boils down to how strong the content is. pic.twitter.com/fBThpKmrvr
— taran adarsh (@taran_adarsh) November 14, 2018
The Aamir Khan-Amitabh Bachchan film that is touted to be YRF’s biggest project till date opened to a record-breaking Rs 50 crore last Thursday but witnessed a downward turn since, slipping to Rs 28 crore, Rs 22 crore and Rs 17 crore on Friday, Saturday and Sunday respectively. The lifetime business of the Vijay Krishna Acharya directed film is estimated to be Rs 150 crore. Ironically, lead actor Aamir Khan has been the founder of the Rs 100 crore, Rs 200 crore and Rs 300 crore clubs in Bollywood with his films Ghajini, PK and Dangal respectively.
“Thugs of Hindostan is an epic disappointment,” tweeted trade analyst Taran Adarsh. “Moviegoers are extremely ruthless and in no mood to splurge on movies they hear are substandard. In this era of social media, word-of-mouth spreads faster than fire and can make or break a movie within hours.”
#ThugsOfHindostan decline in biz...
— taran adarsh (@taran_adarsh) November 14, 2018
Fri [vis-à-vis Thu]: 44.33%
Sat [vis-à-vis Fri]: 19.47%
Sun [vis-à-vis Sat]: 24.18%
Mon [vis-à-vis Sun]: 68.12%
Tue [vis-à-vis Mon]: 20.91%
Hindi version. India biz.
Trade experts further emphasize that while Yash Raj has recovered a substantial chunk of its Rs 200 crore investment from satellite and digital deals, besides fetching a hefty minimum guarantee amount from China, the fact that cannot be denied is that Thugs of Hindostan is a major disappointment as far as the theatrical business is concerned.
To be sure, Bollywood’s hopes of festive weekends bringing much cheer aren’t playing out too well this year. Apart from Thugs of Hindostan, the other big box office disappointment was Salman Khan’s Race 3, an Eid release that made Rs 166 crore after an opening weekend of more than Rs 100 crore.