BharatMatrimony, the leading online matrimony brand, today announced that it has roped in iconic Indian cricketer Mahendra Singh Dhoni as its brand ambassador.

"I'm happy to be associated with the iconic internet brand BharatMatrimony. It is the most trusted and successful matrimony brand which has helped millions of Indians find a life partner over the last 18 years. I'm proud to be associated with a trusted brand that has created millions of happy marriages. This is a definitely a good partnership," said MS Dhoni.

"We're proud to be associated with MS Dhoni, an iconic sportsperson. We feel it's a good fit because he's an inspiration for millions of youth because of what he's achieved for the country through his admirable leadership qualities. Dhoni also inspires through his happy marriage, his caring dad and loving husband image," said Murugavel Janakiraman, CEO - Matrimony.com.

Arun Pandey , Chairman of Rhiti Sports which exclusively manages MS Dhoni's commercial endorsements said, " One of the key elements of the Wedding Industry is the trust of the consumers and we are happy with the way BharatMatrimony has gained it. I am confident this partnership with MS Dhoni will do well in the days to come."

BharatMatrimony will soon launch a 360 degree marketing campaign featuring ads to target singles of marriageable age across TV, print, radio and outdoor.