The Lux Golden Rose Awards have become a symbol of celebrating the beauty, style, glamour and achievement of the most beautiful women in Bollywood. Shah Rukh Khan pledged his support for the movement and called out to the industry and fans to follow suit. Varun Dhawan and Ayushmann Khurrana have come forward and will be pledging their support for HeForShe at Lux Golden Rose Awards this year to set an example for the fraternity’s men and fans alike.

Commenting on pledging his support, Varun Dhawan says, “We will be healthy and flourishing as a creative industry only when our women are not silenced or their potential cramped. I applaud Lux Golden Rose Awards for using their platform to extend support to the global HeForShe cause and would like to extend my unflinching support for this necessary movement. Only when we come together can we make a difference.”

While Varun was happy at joining the bandwagon for HeForShe at Lux Golden Rose Awards, actor Ayushmann Khurrana was equally delighted. He commented, “As a part of the industry, it is our responsibility and not a choice to make the space we work in safe, equal and encouraging for growth for one and all. HeForShe states just that — standing in solidarity for positive change. In my personal experience I have seen the kind of honesty and hard work my female co-actors have put in thier performance, and if they are not given due credit, then it is a pity for us and the industry as a whole. A pat on the back for Lux Golden Rose Awards to extend their support and inspire many”.