Published on : Monday, November 12, 2018
Bloomberg in its report also announced that Egyptian tourism witnessed a 40 percent increase during the first nine months of 2018, ending an era of struggle that began in 2011.
Egyptian Minister of Tourism Rania al-Mashat said, “We expect that by the end of 2018 we will not be at the levels that we’ve seen in 2010, but we are approaching that. The rebound is quite steep and we’re trying to put the industry on a competitive base compared to our peers.”
Mashat added that the government plans to use this tourism improvement for encouraging investment to Red Sea islands, as well as investments into a new private equity fund to upgrade Egyptian hotels.
Egyptian tourism suffered a huge decline following the 2011 uprising that toppled ex-President Mohamed Hosny Mubarak. It further plummeted following the ousting of Muhammed Morsi in 2013 that threw the country into turmoil. Several terrorism attacks later only multiplied the blow, especially the shooting down of a Russian aircraft in Sinai in 2015 which killed 224 people.
Egypt has engaged in developing its tourism credentials through several online campaigns like launching an Instagram channel to promote Egyptian tourism, as well as hosting several international stars including Nicolas Cage, Usher and Lionel Messi.
Tags: egyptian tourism