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Aldi has launched its heartwarming Christmas advert about Santa in the outback
It shows Santa crash-landing and the community helping him get back on track
'Santa crashes Christmas' hit screens last night ahead of Coles and Woolworths
'It's a quintessential Aussie Christmas story..set against a beautiful background'

By Laura Hedges For Daily Mail Australia

Published: 21:07 EST, 11 November 2018 | Updated: 21:31 EST, 11 November 2018

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Aldi's heartwarming Christmas advert has hit TV screens with its tale of Santa crash-landing in the Outback and becoming an honorary Australian.

It made its debut appearance last night, ahead of both Coles and Woolworths.

The advert is a celebration of the Australian Outback, featuring big beautiful skies, friendly and hard-working locals, as well as an incident with a rather large snake and an outdoor toilet.

Aldi has launched its Christmas advert which tells the heart-warming tale of Santa becoming an honorary Australian after crash-landing into the Outback

Named 'Santa crashes Christmas', it tells the story of Santa's accidental arrival in the Outback, and his journey to rebuild his sleigh with help from the local community.

The tagline 'The More the Merrier' becomes increasingly evident as the community knits him a brand new suit, while Santa himself helps his new friends with their building work.

Throughout the advert, traditional Christmas elements continually crop up including a glimpse of a reindeer among wild horses and Santa seen sharing his customary glass of milk with friends in a pub.

The advert is a celebration of the Australian outback, featuring big beautiful skies, friendly and hard-working locals, as well as an incident with a rather large snake and an outdoor toilet

Named 'Santa crashes Christmas', it tells the story of Santa's accidental arrival in the outback, and his journey to rebuild his sleigh with help from the local community

The tagline 'The More the Merrier' becomes increasingly evident as the community knits him a brand new suit, while Santa himself helps his new friends with their building work

Paul Coles, who helped create the Aldi ad, said he was 'incredibly proud' of this year's advert.

'It's a quintessential Aussie Christmas story with an abundance of food, family, friends and Santa – all set against a beautiful background of the Australian outback.'

The advert's creative director Alex Derwin said: ''The More the Merrier' is an idea that places ALDI right where it should be at Christmas: between the Aussie generosity of spirit and the reality of not blowing your budget sky-high.'

Throughout the advert, traditional Christmas elements continually crop up including a glimpse of a reindeer among wild horses and Santa seen sharing his customary glass of milk with friends in a pub

'It's a quintessential Aussie Christmas story with an abundance of food, family, friends and Santa – all set against a beautiful background of the Australian outback,' said General manager of the ALDI account at BMF, Paul Coles