The country’s oldest steel producer is calling attention to its product brands, highlighting the brand’s invisible presence in major infrastructure projects and training the lens on new materials and solutions under its banner.
In its new campaign #Wealsomaketomorrow, the 111-year-old company is using its legacy to craft an identity that appeals to a new generation of consumers and extends well beyond steel. “The future strategy of the company is get into services and product solutions. It would be more consumer facing and hence a lot of communication is ...
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