BharatMatrimony, the
online matrimony brand, has roped in cricketer and former team India captain
Mahendra Singh Dhoni as its brand ambassador.
The company will soon launch a 360 degree marketing campaign featuring Dhoni that will target singles of marriageable age across TV, print, radio and outdoor.
“We feel it’s a good fit because he’s an inspiration for millions of youth because of what he’s achieved for the country through his admirable leadership qualities,” said
Murugavel Janakiraman, CEO,
Matrimony.com, “Dhoni also inspires through his
happy marriage, his caring dad and loving husband image.”
“I’m happy to be associated with the iconic internet brand BharatMatrimony. It is the most trusted and successful matrimony brand which has helped millions of Indians find a life partner over the last 18 years. I’m proud to be associated with a trusted brand that has created millions of happy marriages,” Dhoni said.