New Delhi: India captain Virat Kohli on Saturday dismissed the school of thought that giving too much time to endorsements can be distracting for a cricketer. Kohli endorses a host of brands and some are even his own ventures. “I was 25-26 when I got associated with Wrogn (his own clothing brand). Even then people thought I am entering into business at 25, I am too young for it,” said Kohli at a promotion event here.
“As a professional sportsman there is not a set age to do business because you have to establish a business whenever you start it. It is a cliche that you should do business only after a specific age. I don’t believe that,” said the 30-year-old. Kohli said it is important for a player to balance his cricketing and commercial interests. “I don’t believe that you can’t do endorsement while playing. I don’t believe in all of that. If you have limited time, you should know how to establish (your product) in a limited period of time,” he added.
Kohli has a crucial cricketing assignment coming up with the tour of Australia, starting November 21. Australia personally has been a happy hunting ground for Kohli. The batting mainstay did not talk about the Australia tour, saying he will do that before the team leaves on November 16.