Daliah - the girl who beat Kellogg's - is Capitals' No.1 ticket holder
Not just Kellogg's, but most of Australia, it seems, has sat up and taken notice of Canberra's most famous eight-year-old Daliah Lee.
After The Canberra Times last week broke the story that the year two student had persuaded Kellogg's to put girls doing "awesome things'' on its boxes of Nutri-Grain, she and her parents were besieged by media wanting to interview her.
To date, she's since appeared on the Today show, The Project, 106.3, Radio National, ABC Radio Canberra, a newspaper in New Zealand and a radio station in Coffs Harbour, got a big shoutout on Facebook from Em Rusiano and will be interviewed by Constance Hall on her podcast.
It was actually on The Project on Sunday night, that she was asked who she would like to see on the Nutri-Grain boxes. Among her answers was the Canberra Capitals. The women's basketball team responded in kind on Thursday and announced Daliah would be its No.1 season ticket holder.
The Capitals also on Thursday conducted a coaching clinic at Daliah's school, the Southern Cross Early Childhood School in Scullin.
Daliah had been upset that only boys, not girls, were depicted on the Nutri-Grain boxes, especially when they were all shown in high-action sports. She believed girls could do all those things and more and should also be on the boxes.
Kellogg's initially gave a bland response to Daliah, who then put up a petition on change.org, calling for a rethink of the boxes and that "girls should be equal to boys in advertising''.
Kellogg's eventually relented and said girls would be on the boxes also from next year.
The company's full response to The Canberra Times read:
"We’re very proud of our long history, inspiring Aussies both males and females to live unstoppable lives with the Nutri-Grain brand and, in the past, have featured women on Nutri-Grain packaging.
"Hearing Daliah's passion and, as a company that values diversity and inclusion, we've decided that we will update the back of pack imagery with images of both females and males. This will be rolled out in 2019, so that we can continue to inspire all Aussies no matter their gender.
"We support both iron men and iron women in the Iron Man Series through Nutri-Grain across many different touch points including in our advertising and we’re proud to say that women are awarded equal prize money to men in this competition.
"As proud supporters of Women’s Football (AFLW) through Special K and, with a leadership team in Australia consisting of 50 per cent women, we’re dedicated to seeking opportunities to support both men and women equally wherever we can.''
Daliah's mum, Annabelle, said this week the little girl had been thrilled by the response to her efforts but was now beginning to understand the realities of being in the media eye.
"She was really loving it for a while but it's been a big lesson for her as she's also sound it exhausting. I don't think she wants to be famous anymore,'' Annabelle said, with a laugh.
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