Mobile applications in the category of shopping, video and games are expected to see 60% more users in India by 2019, according to a report by Foxconn and Mediatek funded apps distribution firm Momagic.
94% – surge in demand for news applications during Jan-Mar 2018 over Oct-Dec 2017
80% – rise in social network apps
52% – increases in games category
50 – average no. of apps an smartphone user has
90% – rise in average app usage time likely in 2019 over 2017
153% – growth in app downloads
25% – increase in digital advertising,
26% – Digital ad spend to grow in 2018