Amazon Offering Free Shipping on Holiday Orders

Dropping minimum purchase and Prime membership requirements, retailer vies with rivals Walmart and Target

Amazon wants to deliver everything you want to your doorstep, anywhere in the world. But the e-commerce giant faces several challenges in its pursuit of a global empire. WSJ's Karan Deep Singh breaks down the basics with the help of an Amazon delivery box.

Colin Kellaher

Nov. 5, 2018 8:23 a.m. ET

Amazon.com Inc. on Monday said it is offering free shipping with no minimum purchase on orders delivered through the holidays, countering shipping deals from rivals Target Corp. and Walmart Inc.

The online retail giant also said it is offering free same-day shipping on more than 3 million items to Amazon Prime shoppers as it looks to boost membership. Customers who pay $119 a year for a Prime membership already receive free two-day shipping with no minimum order.

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