ATLANTA, Nov. 05, 2018 (GLOBE NEWSWIRE) -- Consentric Marketing is the only marketing consultancy solely focused on helping brands evolve and excel in the world of consent-based marketing. The world of marketing is changing. In the face of rising data privacy concerns, brands are expected to be vigilant when it comes to protecting customer information. Customers expect to have more of a say in what marketing messages they see than ever before.
“In today’s marketplace, it’s not sufficient to strive for customer centricity,” stated Dr. Karl Hellman, Managing Partner. “We must earn the right to speak to customers and potential customers; indeed, to even know that they exist. Marketing now includes the obligation to earn the right to market.”
Concentric Marketing works with brands on key marketing efforts. It starts with the very structure and orientation of the marketing team and to how and why product is created. The next step is to evaluate what technology is deployed to facilitate marketing and how to how to collect, organize and ethically use consumer data. And finally, how you chose one’s customer segments and create conversations and engage them.
“Commercial power has shifted toward customers and the institutions representing them across the world. Customer-centric thinking takes a great leap forward when consent is placed at the center of the marketer’s thinking,” stated Frank Grillo, Consultant. “Even though we all know commercial power has shifted dramatically toward the customer in the past decade, many companies tend to operate as if they still have all the power. Buyers have a keen sense for companies that are stuck in the past and are trying to exert power they don’t really have. Buyers don’t just vote with their feet, they also take to the digital streets and publicize their disappointment with companies that try to exert inappropriate power over them.”
About Consentric Marketing:
Consentric Marketing consults with brands in five main areas of expertise: Marketing Transformation; Marketing Strategy; Product management; Marketing Technology and Artificial Intelligence; and Data Platforms and Ethics. For more information, visit Consentric Marketing at www.consentricmarketing.com, call 404-981-6152, email us at contact@consentricmarketing.com. Follow us on Twitter @ConsentricMark1, LinkedIn at www.linkedin.com/company/consentric-marketing or Facebook at www.facebook.com/consentricmarketing.
Media Contact:
Frank Grillo
601-672-8425