Sheth’s posts mention that Realme will re-evaluate the prices of the phones, given the weakening Indian rupee.
Realme phones will become costlier post the festive season, as per a series of tweets from company CEO Madhav Sheth. The brand was launched in India earlier in the year, and its product range features budget and mid-range smartphones. Sheth’s posts mention that the company will re-evaluate the prices of the phones, given the weakening rupee, and the reliance on import of key phone components.
The first tweet from Madhav Sheth has almost confirmed an impending price rise, that has been termed as an “upgrade of pricing”. Equating the state of the Indian rupee to that of traffic woes and rising pollution, he states that Realme intends to “figure out a solution” regarding its prices in the days following Diwali.
The rupee rates are falling and as a brand we actually work on low margins. It indicates that we might have to upgrade the pricing, just to make sure that we continue to give you the best technology in our upcoming offerings. We are trying to figure out a solution post Diwali.👍
— Madhav Sheth (@MadhavSheth1) November 2, 2018
This comes as all phones under the brand, Realme 1, Realme 2, Realme 2 Pro, and Realme C1 are part of Flipkart’s Big Diwali sale, that lasts until November 5.
Realme is a sub-brand of Chinese smartphone maker Oppo, and has brought many features from premium smartphones into its devices. Realme 1, the first of its phones, was among the first budget smartphones in India to come with a diamond-cut glass back design, while offering AI-based camera features, Face Unlock, and a 6-inch FHD+ display. The phone was launched in May, with its 4GB RAM variant available at Rs 8,999, while its 6GB RAM option was priced at Rs 10,999.
The unique design has also been seen in its recent flagship phones, Realme 2 and Realme 2 Pro. The latter features a dewdrop notch over the 6.3-inch FHD+ display, that runs the Snapdragon 660 processor, and comes with 16MP+2MP dual-rear cameras. Meanwhile, the budget-friendly Realme 1, priced at Rs 6,999, comes with 13MP+2MP dual-rear cameras, a 4230mAh battery, as well as a 6.2-inch HD+ display.