
The trailer of Rajinikanth and Akshay Kumar’s 2.0 will be released today at 12 pm.
2.0 has been directed by Shankar, who had also helmed the 2010 hit Enthiran. The film has been making news for a long time due to various reasons, one being its visual effects, involving the work of 3000 technicians across the world. Another reason why the film is attracting a generous bit of attention is due to its heavyweight star cast which consists of Rajinikanth and Akshay Kumar. The film also marks Akshay’s foray into the South film industry.
2.0 will release on November 29, 2018.
Superstar is my favourite hero. It is because of his consistency in career. I am inspired by his way of life. I'm drawn by his spirituality too, says AR Rahman.
We will release selected portions of the song tracks one week before the film release. Originally the film didn't have any song. But 2.0 has four songs. Even when we started Bombay, Mani Ratnam told the film will not have songs. Later we included songs. The same happened with 2.0, says AR Rahman.
Usually Shankar sir’s film has one fast song. Shankar is Shankar.
2.0 song Endhira Logathu Sundariye is played at 2.0 trailer launch. The song was launched last year. Now the song video is being unveiled.
What James Cameron wanted to do for Avatar 2 in 2020 has been achieved by Subaskaran and Lyca. Wow 3D is also launched. This is for tech buffs. Wow 3D is the latest offering from Lyca that let's the user have the 3D experience on their mobile phone.
4D teaser is played again for the audience. Rajinikanth in the teaser says he will set the screens on fire. It seems about true. The 4D teaser is terrific.
I thought it would be nice if the sound effect comes in 4D effect besides helming the film in 3D. We worked on it. So the speakers are there under your feet. The technology is called 4DSRL. Resul Pookutty's contribution to 2.0 is humongous as he brought in technicians from all over the world. I also request the theaters in Tamil Nadu to incorporate the 3D facility. 2.0 becomes a complete cinematic experience only when viewed with 3D glasses, says Shankar.
4DSRL is one step ahead of sound designing. This format allows the audience participation. Sound gets pulled into the audience’s mind and becomes a part of the narration. I take a huge pride in being a part of the project. I thank the technical team of Lyca besides my crew members, says Resul Pookutty.
Resul Pookutty is invited to explain about the sound design of 2.0. He says, “Shankar called me to the office and narrated the story. I got shivers in the spine. Together, we executed something in the world of cinema. We worked for two years to make it into a reality. Cinema technicians from all over the world helped rewrite the algorithms of technology.”
He also thanked Subaskaran of Lyca Productions for backing the historical movie.
2.0 is a 4D film. Everyone is requested to wear 3D glasses as fans scream Thalaiva. 4D teaser is played at 2.0 trailer launch.
2.0 song Pullinangal (audio only) is being played at 2.0 trailer launch. The lyrics were penned by the late Na Muthukumar. Pullinangal is one of the last songs he wrote before passing away. Two songs already were played at Dubai launch some time ago.
Photo credit: Varinder Chawla
RJ Balaji is co-hosting the 2.0 trailer launch along with Paloma Rao.
Paloma Rao anchors 2.0 trailer launch. She requests the cameramen to settle down. Amy Jackson and AR Rahman have arrived for the event.
The suave Akshay Kumar is here clad in a black suit and green tie.
Everyone around Rajinikanth tries to take selfies with him. He is swarmed by fans, security and media personnel. He finally sneaks in and manages to find his seat.
The man of the moment Rajinikanth arrives in style, clad in white shirt and pant. Aishwarya Dhanush is also present at the event.
Director Shankar arrives for the trailer launch of 2.0. Stunt Silva is also present at the event.
Art director Thota Tharrani and RJ Balaji are at the trailer launch of 2.0. They are seen chatting and sharing a lighter moment.
Extravaganza is the word. Blue light rays from the stage gets transmitted all over the theater accompanied by pulsating music. Latha Rajinikanth walks in.
Editor Anthony arrives for the trailer launch of 2.0.
It has been drizzling since morning in Chennai. Security guards and helpers are running around to receive guests with umbrellas. Financier Anbu, producer-long time associate of Rajinikanth - Kalaipuli S Thanu and sound designer Resul Pookutty are here.
Inside the theater, the big screen keeps showing three different posters (one after the other) of Rajinikanth and Akshay Kumar from 2.0.
The red carpet and the bluish-black banners (stills from 2.0) erected on the either side of the walls makes for a great sight.
The press have been given 2.0 tags to be worn on the hands. The security guards insist all media personnel wear the same.
Two projectors inside the theater give a glimpse of what's happening outside and who's coming in.
The press is being given 3D glasses to enjoy the enriching visual experience.
The red carpet area is adorned with balloons of red, white, blue and yellow colours. There are also huge banners of Rajinikanth’s characters from 2.0.
The event is being covered by Zee Tamil, who hold the official rights of the film. An anchor from the channel is at the entrance talking to people capturing the mood.
Robots line up on the red carpet. The whole area resembles a carnival with people taking selfies.
Final preparations are underway for the grand trailer launch of 2.0.