Road wins Femtech account

Independent healthcare communications agency ROAD has been appointed by Atlantic Therapeutics to provide PR support for its wearable muscle stimulation tech.

INNOVO, which restores pelvic-floor control and treats stress incontinence, proved that after 12 weeks’ use, 87.2% of women returned to a dry or mild category of stress incontinence severity.

“For the most severe cases the options are bleak; either a lifelong use of pads, limited access to physical therapy, or as a last resort, an operation with the associated risks we’ve seen reported recently,” said Sarah Winterbottom, director at ROAD.

“INNOVO offers a positive and proactive way out of the misery of incontinence,’ Winterbottom added.

Atlantic Therapeutics represents one of several new clients at ROAD in ‘FemTech’ – a growing technology sector solving female specific health issues.

Ark Communications rebrands

BBN International, an independent organisation of international B2B communication agencies has announced that its exclusive Belgian partner Ark Communications will rebrand as Ark BBN.

The change aims to strengthen its position as the Belgian hub of B2B marketing for both national and international brands.

The company is a 15-person strategic agency with over 20 years experience, five of those years has seen ARK BBN become Belgian BBN’s shareholder.

“One of the benefits of working with a BBN agency is clients can appreciate (or take advantage of) the creativity and personal attention of a locally-based agency, while being backed by the might of a large, international organisation,” said Annette Fernandes-Poyser, Executive Director of BBN. “I think this rebrand shows how powerful this partnership can be and I look forward to witnessing Ark BBN’s continued success.”

Last year, BBN’s aggregated revenue was $135m, up from 17% from the previous year.

Ashfield’s Allegro welcomes third intake of medical writers

Following on the from the success of the first two intakes, 15 more employees joined the business as associate medical writers, and will beging their 12-month development programme.

The new recruits will join one of Ashfield’s agency teams in the UK medical writers.

Neil Marmont, Allegro’s Programme Director, said: “We now have a core group of Allegro Associate Medical Writers contributing to the business in their agency rotations and we are delighted to have 15 more talented people join us today. We have enhanced the training phase based on the learnings from previous intakes, with the initial 8 weeks now providing an even better foundation for a career in healthcare communications.”

The Allegro programme has been designed to ensure Ashfield Healthcare Communications continues to recruit the best talent available and provides the training they need to develop their skills and career.