Paisabazaar.com, India's largest online marketplace for financial products, today announced the integration of its services on WhatsApp.
"As a business, it's critical to align itself with the evolving lifestyles of customers. Today, WhatsApp is an integral part of our lives, and offers a great opportunity for the financial services industry, at large, to make the whole process around the purchase of financial products like loans, credit cards, mutual funds or insurance extremely convenient for the end consumer. At Paisabazaar.com, we plan to use WhatsApp to enhance and deepen our engagement with our customers," said Naveen Kukreja, CEO and co-founder, Paisabazaar.com.
Paisabazaar.com, which runs India's largest credit awareness initiative, has already launched its free credit score product on WhatsApp, offering its customers the most seamless way to track their credit score at absolute zero cost. The integration will enable Paisabazaar.com to send its customers their credit report every month on their smartphones, through WhatsApp.
"The most important aspect about credit score is that it needs to be tracked regularly. Paisabazaar.com aims to make this tracking seamless for its customers, through our integration with WhatsApp. We hope our customers will not only keep a regular check of their credit score on WhatsApp, but also take steps to build it," said Radhika Binani, Chief Product Officer, Paisabazaar.com.
In the next few months, Paisabazaar.com will integrate its services with WhatsApp Business around other products like loans, credit cards and mutual funds as well.
The integration with Whatsapp Business comes as a part of a series of technological innovations by Paisabazaar.com in the last couple of months, to provide customers easier and more convenient access to financial products. Last month, Paisabazaar.com launched its free credit score product on Amazon Alexa and Google Assistant.
"At Paisabazaar.com, one of our biggest goals is to bring in industry-first innovations, through technology and data analytics, to make personal finance extremely simple for our consumers," Naveen Kukreja added.
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