Ever since Rolls-Royce launched the Cullinan, the luxury SUV landscape has split in half. On one side, there’s the $325,000 Rolls, whereas pretty much every other remotely similar product resides in a whole different, if not lesser league.

So whether it’s the Bentley Bentayga, Range Rover SVAutobiography, Lincoln Navigator, Cadillac Escalade and now the BMW X7, they’re still not getting anywhere near the Cullinan with regards to prestige.

Of course, such things could hardly deter well-established tuners from doing their jobs, which for the likes of Overfinsh means transforming normal run-of-the-mill Land Rover products into more distinguished versions of themselves.

Simply elegant

Back in December of last year, Overfinch released a sketch depicting their take on the 2018 Range Rover flagship. It didn’t feature overly bulky bumpers, wider wheel arches or an overgrown grille. Instead, it was rather simple-looking, although in this case, simplicity equals elegance.

Look close and you’ll recognize the tweaked bumpers, redesigned intakes, carbon fiber accents, custom wheels, side skirts, rear diffuser and quad tailpipes. As for the interior, there are heated arm and footrests in the rear, massage seats, noise-reducing glass, a revised infotainment system with 4G Wi-Fi and a selection of smartphone apps that help you control various functions.

Not what we’d call cheap

If you want to own the flagship 5.0 V8 Autobiography LWB model with the Lumiere diamond quilt interior, when it’s all said and done, Overfinch can charge as much as £234,990 ($299,617) for it. Meanwhile, the regular length version of that same SUV would cost roughly £194,990 ($248,616).