Published on : Wednesday, October 31, 2018
In addition, Radisson Hotel Group is the exclusive sponsor of the Business Traveller microsite and this will be supplemented with a brand campaign running across digital platforms and TV. The digital content will also be targeted to global business and premium travellers in EMEA using advanced ad tech and data techniques through CNN AIM – Audience Insight Measurement.
Petra Malenicka, Senior Vice President, CNNIC, said: “We are delighted to partner with the Radisson Hotel Group in this campaign that will raise awareness of the group’s newly launched Radisson Collection brand. The synergy between the CNN viewers and Radisson Hotel Group’s target demographics will be maximized through this association with the premium traveller content across TV and digital. We are thrilled to deliver a unique value to our partner.”
Eric de Neef, Executive Vice President & Chief Commercial Officer of Radisson Hotel Group, said: “Because of the global appeal, reach and audience of the Business Traveller Show, we have chosen CNN to be our exclusive showcase for presenting Radisson Collection to the world. CNN viewers can look forward to experiencing some of the most stunning hotel properties around the world that are part of our premium lifestyle collection.”
Tags: Radisson Hotel Group