Arvind Lifestyle Brands, a leading lifestyle company has roped in Dentsu India as the strategic and creative partner for its brands, Flying Machine and True Blue. The account was won following a multi-agency pitch.
Alok Dubey, CEO, Lifestyle Brands Division - Arvind Lifestyle Brands said, “We’re delighted to partner with Dentsu India and look forward to some stellar work in the future.”
Simi Sabhaney, CEO, Dentsu India said, “A win is a good reason to feel happy. Two wins in a row, from the same business house, is definitely a good reason to be euphoric! We are delighted to have won the strategic and creative mandate for both Flying Machine and True Blue.”
Samrat Chengapa, EVP, Dentsu India added, “We’re absolutely delighted to have been given this opportunity to work on Arvind Brands. I believe it is a fantastic chance for us to produce some effective and great work on this journey together.”