Sales Accelerant rebrands as The Healthcare Partnership

Following successful trading in healthcare telemarketing, Sales Accelerant has relaunched as The Healthcare Partnership, a new offering that reflects the clinical nature of the company.

Delivering Salesforce effectiveness consultancy and marketing expertise, The Healthcare Partnership (HCP) supports the pharmaceutical industry with brand implementation deliveries.

Comprised of a team of pharmaceutical sales and marketing management, the company works with clients at all stages, supporting the full product lifecycle and driving brand performance.

The company is headed by founder Duane Lacey (pictured), who has over 20 years’ experience within the industry having served in various roles for companies including AstraZeneca, Daiichi-Sankyo and Alliance Unichem.

Lacey said: “We have seen commercial ambitions and brand success becoming a reality faster through the significant savings in costs and field-force time. Gathering brand and contact intelligence and securing appropriate appointments helps optimise salesforce time and impact.

“Our partnership approach is built on collaboration with the client and working together to achieve shared goals. Trust and transparency create strength in insights, achieving goals much faster.

“We aim to be an integral part of the brand team, hence why HCPs perceive our collaboration to be seamless, ensuring maximum value and confidence in campaign is delivered.

“Our people are professional, empathetic, polite, share feedback openly and efficiently. This is an intrinsic part of the fabric of what we do and our people meet strict levels of compliance.”

The new offering will deliver services in database enrichment, telesales, key message delivery, remote e-detailing to name a few.