Published on : Tuesday, October 30, 2018
Adelaide greeted over 84% of the 475,000 overseas visitors who stayed for an accumulative 8.5 million nights, proving the city’s appeal in terms of offerings.
“The city of Adelaide is South Australia’s most visited destination and a gateway to our world-renowned regions and the Australian outback,” says Lord Mayor Martin Haese.
The main terminal of the Adelaide Airport is in the throes of a $165 million expansion to offer an internationally competitive experience for passengers. The growth and development is anticipated attract more flight paths and additional services from international carriers.
CEO of Culshaw Group of Companies/Majestic Roof Garden Hotel, Eoin (Owen) Loftus considers international visitor expenditure is vital for his business – representing around a third of his guests.
“International markets often stay longer, spend more and disperse into our regions which is most important. Solid international base of clientele, helps diversify our market mix enabling more steady flows of guests right throughout the year,” Mr Loftus said.
Incentive tourism groups are expanding and lucrative market for Adelaide and South Australia. As different to other business events, incentive tourism is typically conducted for entertainment rather than educational or professional purposes. In June last year, a group of 2,714 delegates from a direct Chinese selling company visited over a two-week period and churned out $11.2 million in terms of economic benefit. Adelaide and South Australia are turning out to become a recognized destination of choice for these incentive groups.
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