Press Release
Typhoo
National, October 25, 2018
Typhoo Tea- the British iconic tea brand recently launched their new ad campaign "For the good of me", establishing a strong connection between the brand and its target audience. The whole campaign focuses on knowing the benefits of what we consume and conscious eating. With the usage of nature's scenic beauty and the natural ingredients in the teas and infusions, the brand has communicated a clear message of accepting only what's good for you.
The campaign, conceptualized by The Mob, takes the unique strengths and beliefs that the brand has built for itself over the years and depicts it in snapshots of people reconnecting with nature in all its purity. Different elements of the campaign highlight the unique variants in the range through images reflecting the usage and mood. With the goodness of nature in every sip, Typhoo's promise is to give a wholesome cup of tea to every consumer. The motive behind this campaign is to make the audience aware of the latest range of Typhoo- The Herbal Organic Range, among the other variants that the brand offers under its umbrella.
Speaking about the new campaign, Mr. Subrata Mukherji, Business Head, Typhoo India said, "Typhoo as a brand has a legacy of over 100 years and has always been synonymous to nature's goodness and healthy living. Organic and sustainable living is the need of the hour and we always strive to be ahead in the business by providing what's best for our customers. We use 100% natural ingredients in our teas and our motto is to communicate the same through this campaign. We have received a lot of appreciation on this and we look forward to more such communication happening from the brand's end through the same medium."
Currently, the ads have started coming in the print media. The brand is planning to expand this communication through digital and OOH media in the future as well along with some innovative displays have also been conceived to bring the product story alive at the retail platforms.
For any further information, please contact:
Parul Sharma
Email: intelliquocom@gmail.com