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Outraged footy fans slammed obtrusive advertising at Bledisloe Cup in Japan
AIG Insurance and Canon ads were beamed onto the field cloaking players
Wallabies backs Kurtley Beale and Sefania Naivalu disappeared at one point
The ads were pulled down 11 minutes into the first half to the joy of fans

By Aidan Wondracz For Daily Mail Australia

Published: 05:18 EDT, 27 October 2018 | Updated: 05:18 EDT, 27 October 2018

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Outraged rugby union fans have slammed the obtrusive on-field advertising during the Bledisloe Cup that saw players and the ball disappear at times.

Ads for AIG Insurance and Canon were beamed on the field during the first half of the match between the Wallabies and All Blacks at Yokohama, Japan on Saturday.

Players vanished, their jerseys evaporated into thin air and the ball even disappeared when they passed through the computer-generated ads.

Ads for AIG Insurance and Canon were beamed on the field during the first half of the match between the Wallabies and All Blacks at Yokohama, Japan

Players vanished, their jersey's evaporated into thin air and the ball even disappeared when they passed through the computer generated ads

At one point, Wallabies backs Kurtley Beale and Sefanaia Naivalu blended into a logo.

Outraged fans took to social media to criticise the quality of their television pictures.

'Seriously those super imposed graphics make it almost unwatchable. Please switch them off until technology is good enough. I don't pay for HD for that low quality picture,' one fan tweeted.

Sky TV Sports commentator Scotty Stevenson even weighed in and said: 'This ground signage needs to beat it'.

The signage was quickly pulled in on the 11th minute as Beauden Barrett converted New Zealand's first try.

SKY New Zealand tweeted: 'The host broadcaster heard the fans feedback and turned them off.

'Hope you enjoy rest of the game. Go the ABs.'

Outraged fans took to social media to slam the broadcaster

While fans were able to watch the game without interruption from that point onwards, many have seen it as a bad indication for the upcoming Rugby World Cup.

'These virtual adcertisemesnt [sic] on the pitch are very awkward to see.

'I really hope come RWC [Rugby World Cup] time they either tone it down or have legit painted placements instead,' one fan tweeted.

The ads are known as 'virtual advertising' and have featured during other rugby broadcasts, though to a lesser degree of interference.