October 25th 2018 – FENDI is pleased to announce that, for a 2nd consecutive quarter, it was ranked among the top 10 in the global fashion search platform Lyst Index’s Q3 2018 hottest brands, a quarterly ranking trend report which names the most coveted brands and products of the season, analysing the data behind the online shopping habits of more than five million shoppers.
FENDI has determined its positioning in the Index thanks to its most recent projects and digital initiatives, among which the #MeAndMyPeekabooglobal campaign for the celebration of its iconic bag 10th anniversary and the worldwide launch of the FENDI Mania drop, which features the re-appropriation of the ‘FENDI/FILA’ logo created by Instagram artist @hey_reilly.
New product launches with a millennial approach, such as the one of the Fancy FENDI sneakers, presented through the F is For…Funk performance created by the F is For…FENDI digital platform, have also contributed to the comeback of the Roman Luxury Maison. Lately, the return of the legendary Baguette bag during the Women’s Spring/Summer 2019 Fashion Show has additionally boosted FENDI’s presence and excitement on social media.
Indeed, for the first time, Lyst’s report has taken into account social media metrics, from brand follower growth to multi-platform product mentions and sentiment analysis – in addition to global Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide over a 3-month period – showing the phenomenal power of social media to generate brand impact and drive sales.