Published on : Friday, October 26, 2018
A ‘grand marque’ quite literally translates to a ‘big brand’ but in French the title for this group of Champagne houses has such an impressive and imposing sound and rightly so. Grand Marques are the biggest houses in champagne in terms of sales and the corresponding size of their brands.
Grower or ‘Recoltant’ in French is a producer that owns 95 per cent of the fruit they use for making champagne. Legally they can buy up to five per cent to supplement their production. Grower champagne accounts for just three per cent of champagne sold annually.
The Grand Marques however are not as ‘Terroir-driven’ as the smaller, growers of Champagne. It’s not right or wrong, better or worse, it’s just different. They will show you the difference over six champagnes—three grand marques and three growers who are instrumental in leading their respective sides of Champagne.
The event will be held this Sunday on October 28, 2018.