Sabre Corporation has announced that long-term partner China Eastern is the first airline to adopt Strategic Fare Analyzer.

The new product was developed through a collaboration between China Eastern and the Sabre operations research and data science consulting teams. Strategic Fare Analyzer can assist decision-makers at any airline in evaluating different fare strategies and their estimated impacts.

“A significant market advantage”

Yang Chunfei, China Eastern general manager of revenue management, said: “Sabre’s Strategic Fare Analyzer allows us to be proactive in our fare setting strategy, generating increased revenue and ultimately helping us to meet our business objectives.

“Sabre provides us with innovation that delivers a significant market advantage, since most airlines have yet to employ similar fare setting techniques. We are impressed by the way Sabre met our needs using innovative models and by their ability to deliver the project in record time,” he added.

Initially developed specifically for China Eastern, Sabre Strategic Fare Analyzer is a decision support tool that facilitates pricing analysis, helping airlines identify improvements in their fare prices as the market fluctuates and in conjunction with revenue and sales budgeting targets.

This partnership claims to “mark the beginning of a new approach to fare pricing, helping the airline to satisfy their business needs, increase revenue and sharpen their competitive edge”.

“One of the industry’s core business considerations”

Dasha Kuksenko, Sabre Airline Solutions vice president and regional general manager, Asia Pacific, added: “Sabre is pleased to bring innovation to China Eastern’s sales and marketing practices with Strategic Fare Analyzer.

“Calculating optimum fares can result in significant business value for airlines, and China Eastern now has the capacity to proactively address one of the industry’s core business considerations with Sabre’s leading technology,” she added.