Published on : Thursday, October 25, 2018
The campaign proposes that the considerable size of the State should be viewed as a benefit. It highlights how its size will create an opportunity for people who aim to experience a variety of destinations as part of a road trip.
Showcasing WA as the ‘Road Trip State’, the campaign will be launched domestically along with nine international markets – Singapore, Malaysia, China, Germany, the United Kingdom, Hong Kong, Japan, New Zealand and Indonesia.
It will also persuade Western Australians to holiday within the State with print, radio and digital advertising to be launched in the domestic markets next month.
The campaign will uphold a range of self-drive holiday routes across entire WA, including regional areas. It will feature information on distances and accommodation options, from camping or ‘glamping’ to hotels and apartments.
Tags: Tourism WA