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OCT 22 2018
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Despite No Model 3 Yet, Tesla Outsold Lexus In Europe In September
Lexus can be beaten by Tesla in Europe even without the Model 3.
ACEA reports that new registrations of Lexus cars in Western Europe (EU15 + EFTA countries) stood in September at 4,837 (down 10.7% year-over-year) and at 31,714 in through the first nine months of 2018.
According to industry analyst Matthias Schmidt (schmidtmatthias.de) strong Tesla sales in the last month of the third quarter enabled it to outsell Lexus, although the California company still is some 10,000 below Lexus YTD in Europe.
Tesla results
In other words, even without the Model 3 available in Europe yet, Tesla is above Lexus. However, when the Model 3 finally hits the market, Toyota’s premium brand will maybe then understand that the future is electric, not hybrid.
#Tesla registered more vehicles than Toyota's premium #Lexus brand in W-Europe during September according to AID and ACEA data.
Tesla was helped by its usual end of quarter strong deliveries.
However YTD after 9-months Tesla remains 10,000 units behind Lexus' 31.7k deliveries pic.twitter.com/RkwxDQhc4b
— Matthias Schmidt (@auto_schmidt) October 22, 2018
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4 Comments on "Despite No Model 3 Yet, Tesla Outsold Lexus In Europe In September"
If Tesla can sell an average of 300,000 vehicles a year in the USA, that would put them on par with Lexus here. I don’t see that happening. I see a peak and a decline for Tesla due to the loss of the federal tax incentive, loss of a waiting list, and upcoming EV and hybrid competition. If Lexus has already peaked, I see a much slower decline. More Lexus models will soon be electrified, but the head of Lexus, Yoshihiro Sawa, doesn’t want to go fully electric just yet. His reluctance to do so may change sooner than he wants, however.
Maybe Yoshihiro is well aware of everyone currently clamoring to LG for li-ion battery supply. And they’re seemingly waiting sitting on their hand with their thumbs up their – – – , they could be waiting for a stroke of genius. But at the very least, it’s agonising to see Lexus hv packs still rated at 36 bhp peak. They would be far more dynamic vehicles if the batteries could at least support a load of 75 bhp.
Still, it’s a shame they can’t offer a 8+ kWh pack like some Mercedes and BMWs have. Unlike the german names, /LexusToyota hybrids are constantly competent hybrids, and they feel so effortless with a fully charged battery on board, whereas the Merc and BMW phevs only seem to operate fully when there’s useable battery range. Parallel machines like those plummet into the 20 mpgs in charge mode. It drags all the electrification efforts back to square one.
Lexus is a brand I can drive for days without seeing. . . Just a bit more common then Lambo, Ferrari, Aston Martin and so on.
Lexus is not a brand with any significant sales in Europe. 0.3% market share