Why 'blushing' is the new lip treatment women can't get enough of

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A new cosmetic procedure is set to give new meaning to the phrase less is more
Lip blushing, a semi-permanent makeup, subtly enhances your natural pout
The process lines, shades and textures lips for a healthier, plumper look

By Alice Murphy For Daily Mail Australia

Published: 21:25 EDT, 21 October 2018 | Updated: 21:26 EDT, 21 October 2018

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In pursuit of classic beauty, the mantra 'less is more' is one to live by.

And now it seems a new cosmetic procedure is set to give fresh meaning to the phrase.

A growing number of Australian women are turning to 'lip blushing', a semi-permanent makeup which deepens the colour of your pout for a fuller, healthier look.

The procedure takes 60 to 90 minutes and costs up to $1,500 depending on the volume of pigment used.

Lip blushing is a semi-permanent makeup which deepens the colour of your pout for a fuller, healthier look

The concept was created by Atlanta-based cosmetic tattoo artist Gabrielle Rainbow, who is also the mastermind behind the faux freckle technique.

According to Byrdie, the process involves artistic shading, lining and texturing to achieve a natural-looking lip tint and subtly plumped effect.

Healing takes approximately five days and the effects of lip blushing last for up to two years without any need for retouching.

The process involves artistic shading, lining and texturing to achieve a natural-looking lip tint and subtly plumped effect

The treatment is performed over topical numbing cream which creates a light tingling sensation as the pigment is applied.

Each shade is professionally customised to match your natural lip colour.

Professional makeup artist Christopher Drummond from New York-based PFrankMD Skin Salon said lip blushing is like a 'daily wash of lipstick that never wipes off'.

The process is like a 'daily wash of lipstick that never wipes off'

'Traditional permanent makeup uses a strong machine, synthetic pigments and is embedded deep in the dermis…we use organic pigments and modern, digital tools – the results are much more natural looking,' he told Byrdie.

The treatment is being touted as a long term, cost-effective alternative to getting lip fillers which must be replenished every three to four months.

Everyday natural lip stains offer a temporary solution for anyone unsure about committing to lip blushing, including Tata Harper’s Natural Lip Treatment ($48) and NOTO Botanics Multi-Benne Stain ($79).