BIGBEN: ORANGE SPAIN SELECTS BIGBEN FOR EXCLUSIVE DISTRIBUTION OF MOBILE ACCESSORIES TO ITS STORES

                                                                                                         Press release

18 October 2018, 6:00 pm

Orange Spain selects Bigben for exclusive distribution of mobile accessories to its stores

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The French group Bigben wins a large-scale tender by being selected by Orange Spain to exclusively supply all the mobile accessories offered by more than 1,000 boutiques throughout the Iberian territory. This exclusive agreement is a key element in Bigben's commercial strategy, which demonstrates its ability to position itself as a trusted partner for the largest brands and operators in France and abroad.

The choice of Bigben by Orange Spain is explained both by the richness and quality of its product catalog but also by the excellence and innovation of its supply model. Indeed, Bigben benefits from a unique know-how in the matter thanks to the numerous investments made which allowed him to design his solution VMI (Vendor Management Inventory).

Unique on the market, the latter will allow each store Orange Spain to be replenished automatically thus ensuring a permanent availability of products. In addition, a self-service kiosk in the stores will facilitate the omni-channel shopping journey for customers who can order their accessories from the point of sale in complete autonomy. Launched in 2010 at the initiative of Bigben Connected (Bigben Group), the VMI solution is widely used by Bigben customers in France. Currently, nearly 800 points of sale benefit from this key innovation of connected retail.

Michel BASSOT, General Manager of Bigben Connected states "We are proud to announce this structuring agreement which allows us to strengthen our international market share and to build a quality relationship with Orange Spain and Orange teams. Group. This new market increases our presence on the international scene and contributes to the development of our activities outside of France. By relying on the excellence of our logistics chain and our IT tools, Orange Spain will be able to boost its sales of accessories and offer more and more services and quality to its customers whether it is in points of sale or on its channels online sales. "

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