Tesla Starts Taking Orders for Shorter-Range Model 3 at $45\,000

Tesla Starts Taking Orders for Shorter-Range Model 3 at $45,000

(Bloomberg) -- Tesla Inc.’s long-promised $35,000 version of the Model 3 sedan is still nowhere to be found, but it’s inching closer to that price point.

The electric-car maker has started taking orders for a mid-range battery Model 3 that goes about 260 miles between charges for $45,000. That’s about $4,000 less than the starting price of the sedan that went on sale last year, excluding incentives or options.

While Tesla is making the Model 3 more accessible to some buyers, it’s raising the price tag on the long-range battery to $54,000. That version of the sedan boasts 310 miles of driving range, plus a faster top speed and zero-to-60 time.

Chief Executive Officer Elon Musk noted in a tweet that the mid-range Model 3 costs $35,000 after federal and state tax rebates in California, but the clock is ticking on buyers being able to get a big chunk of those savings.

Tesla buyers will no longer be able to get the full $7,500 federal tax credit after Dec. 31 because the company reached the 200,000 sales threshold in July. That incentive will be cut in half for the first six months of 2019, and then gets halved again for the following six months.

Elon Musk@elonmusk
Costs $35k after federal & state tax rebates in California, but true cost of ownership is closer to $31k after gas savings

Sent via Twitter for iPhone.

View original tweet.

Musk, 47, first unveiled the Model 3 to great fanfare in March 2016, pledging that it would start at $35,000 before incentives. Within days, the company had more than a quarter million reservations. While he has yet to deliver on that sticker price two and a half years later, demand has been strong, with sales rivaling some of the top-selling passenger cars in the U.S. last quarter.

When Musk announced a performance version of the Model 3 in May that cost around $80,000, he said the company needed to reach higher levels of production and reduce costs. Shipping a $35,000 iteration of the sedan right away would “cause Tesla to lose money & die,” he tweeted.

©2018 Bloomberg L.P.