VW will overhaul dealership and sales arm in EV push

FRANKFURT -- Volkswagen Group will overhaul its dealership and sales organization by April 2020 to enable online sales and over-the-air software updates for its new electric cars, the automaker said.

"Online business will make a key contribution to the development of the new sales model and is currently being massively expanded," VW said in a statement.

The new sales model will be ready in time for its I.D. family of electric vehicles that will start to debut in 2020, the automaker said. Rival EV makers such as Tesla already offer direct online sales and over-the-air updates.

VW plans to build 10 million electric cars based on its new modular MEB platform and is aiming for the launch of worldwide mass production toward the end of 2022. New digital distribution channels will help push vehicle sales.

"Volkswagen will develop a joint Internet platform which will handle the entire purchasing process through to contract conclusion, including financing, payment and even used car trade-ins," the automaker said, adding the new sales outlet would work in partnership with its existing dealer organization.

Dealerships in Europe are due to sign a new contract by the end of November to enable VW to offer these new digital services.

The new sales platform will allow VW to offer the possibility of direct sales for the first time, and the brand intends to use this mainly to sell software and online services, the automaker said.

Customers will not have to visit one of the 5,400 dealers and service partners to access the new services.

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