As the e-commerce festive sale for this year simmers down on all platforms including Amazon India and Flipkart, industry analysts estimate that it has cummulatively generated a whopping Rs 15,000 crore sales over roughly five days.
According to Redseer Consulting, e-tailers have generated their highest-ever sales performance from October 9 to 14.
"The industry witnessed a higher growth this time compared to last year," says Engagement Manager at RedSeer, Ujjwal Chaudhry. "This was driven by multiple factors, key being a larger shopper base from Tier-2 plus cities," he added.
Affordability and loyalty schemes introduced by e-tailing players also played a huge role in converting the visitors into shoppers, as per the report.
