For years, the ceiling fans category was dominated by a large group of unbranded products and fans were considered to be more of a commodity purchase. For brands such as Orient Fans, the fight for a long time, was to create a niche for its label and build recall and trust in what was largely a budget category.
Today, as millennial buyers look for technologically superior products and the choice for cooling systems gets wider, the company is fighting a different enemy: irrelevance. To connect with a new audience and play to their needs, Orient Fans has worked with Tata Elxsi on a premium ...
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